Steve Riegel believes that marketing is simple. (It’s just the tactics that make it seem complex). As the founder and lead consultant at Concise Path and a recognized thought leader in search solutions, Steve restores simplicity and clarity to his clients’ digital marketing strategies. His data-driven consulting approach helps clients plan, execute and optimize their digital marketing campaigns for repeatable successes and measurable results.
With a book under his belt, several mentions in trade publications, and a heap of speaking and teaching engagements, Steve is known in the digital marketing industry as a leader, pioneer, innovator, evangelist, teacher and guru. One industry notable described him as “an expert who knows how to paint the big picture through the smallest details…a unique skill that only a few can execute with intelligence and ease.” His clients say that “he has a deep knowledge of the online marketing world” and that “he is the best in the west for search marketing strategies.” Steve’s deep expertise in search marketing, SEO, analytics and customer insights enables him to transform data into actionable insights for his clients at Concise Path—so they can obtain higher returns on every marketing dollar spent.
Prior to forming Concise Path, Steve co-founded B2B digital marketing agency Faction Media and proceeded to fill three critical roles. As director of search marketing, he built multimillion-dollar digital marketing plans spanning paid, owned and earned media. As director of insights and analytics, he led the measurement practice and devised campaign optimization strategies for Fortune 1000 companies. As partner, Steve ultimately helped Faction Media grow from startup to $10 million in revenue in just five years, putting the company on INC’s 5000 Fastest Growing Private Companies list for three years straight.
Steve is an active member of the Business Marketing Association and the Search Engine Marketing Professional Organization (SEMPO). He serves on the SEM Metrics and Standards Task Force and is a past nominee for the SEMPO Board of Directors. His publications include A Taste of the Net, which documents the early years of online search, and DM News Essential Guide: Use Search to Transform Your Channel Strategy.